Hasbro Games on Android in Kenya: Q4 2024 Performance Insights

In the fourth quarter of 2024, the performance of Hasbro games on Android in Kenya showcased interesting trends in downloads, revenue, and active users. This analysis, based on data from Sensor Tower, provides insights into the popular titles in this category.

MONOPOLY GO! saw varying weekly revenue, starting at around $503 and fluctuating to a peak of $693 in mid-November, before ending the year at $492. Weekly downloads showed a peak in mid-November with 2.3K, while active users hovered around 9K to 10K throughout the quarter, indicating stable engagement.

Scrabble® GO-Classic Word Game maintained modest revenue, peaking at $57 in early December. Downloads surged in late November, reaching 1.8K, which coincided with a jump in active users from 4.1K to over 8.3K by the end of December.

MONOPOLY experienced low revenue, with minor fluctuations, peaking at $33 in early October, followed by a drop and a slight recovery to $24 by the end of December.

TRANSFORMERS: Earth Wars had limited activity with revenue peaking at $86 in early December. Downloads were minimal, maintaining single-digit figures, while active users remained consistent, starting and ending the quarter with about 10 users.

Lastly, Adventure Escape Mysteries showed a steady increase in downloads, peaking at 285 in mid-December. Active users also rose, starting from 267 and reaching 472 by the end of the quarter.

These insights reveal the dynamic nature of mobile gaming in Kenya, with varying levels of engagement and revenue across different titles. For more detailed insights, visit Sensor Tower.